AEO/GEO Marketing Manager
Core
Lead channel growth for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to drive new user acquisition from AI platforms like ChatGPT and Google AI Overviews.
Role type
Senior IC marketing manager (AEO/GEO)
Builds
AI-driven user acquisition channels and agent experiences for Stripe's B2B SaaS platform
Domain
Fintech / B2B SaaS / AI Search
Deliverable
production ML models | product features | dashboards & analysis
Required skills
AEO/GEO strategy execution, AI agent experience optimization, SEO technical implementation, data-to-insight translation, user intent analysis, cross-functional roadmap leadership, advanced reporting tool proficiency
Preferred skills
NLP, vector search, RAG, in-house B2B SEO/AEO, B2B SaaS, payments/fintech industry knowledge, SQL
Technologies
Google Analytics, Looker, Tableau, Google Drive, Excel, ChatGPT, Gemini, Perplexity
Responsibilities
Grow the AEO channel, optimize Stripe.com for AI agent access, integrate AI capabilities into SEO/AEO programs, deliver performance reports on AEO metrics
Seniority
Senior, hands-on IC