Associate Brand Manager
Core
Managing execution of strategy for assigned Proprietary Brands and categories to ensure sales and margin goals are met.
Role type
Associate Brand Manager (Private Brands)
Builds
Proprietary pet product brands and categories for PetSmart stores
Domain
Retail / Pet Care / Private Label
Deliverable
product features
Required skills
Category management, Product development, Customer insights analysis, Cross-functional collaboration, Project management, Data-driven decision making
Preferred skills
Experience in Merchandising, Private Brands, or Product Development
Technologies
Customer Research tools, Insights Analytics platforms
Responsibilities
Develop deep category insights for the brand and competition; Lead cross-functional teams including Buying and MPA; Manage product concept development and innovation pipeline; Monitor customer intelligence to identify trends; Analyze consumer research and business metrics to recommend initiatives.
Seniority
Mid-level, hands-on IC
