Marketing Sciences Vice President
Core
Define and lead the strategy and framework for measuring the effectiveness of media investments, sponsorships, and strategic partnerships to enable smarter investment decisions.
Role type
VP of Marketing Analytics / Marketing Science
Builds
Scalable measurement frameworks, robust analytics tools, dashboards, and strategic recommendations for media and partnership teams.
Domain
Sports betting and gaming industry, media measurement, and marketing science.
Deliverable
dashboards & analysis
Required skills
Marketing Mix Modeling (MMM), Attribution and incrementality testing, Experimental design and causal inference, Media and sponsorship performance analysis, Commercial value and ROI evaluation, AI and machine learning for marketing, SQL, Python, R, Tableau, Looker, Power BI, Team leadership
Preferred skills
Experience in media agencies or marketing consultancies, Knowledge of sports media and sponsorship ecosystems, Advanced degree in quantitative fields
Technologies
SQL, Python, R, Tableau, Looker, Power BI
Responsibilities
Establish vision and roadmap for media measurement, Develop frameworks to evaluate ROI and brand impact, Partner with Media leadership to analyze media investment efficiency, Lead the development of dashboards and reporting frameworks, Translate complex data into strategic recommendations for senior leadership, Build and lead a high-performing analytics team
Seniority
Executive (VP), hands-on IC with team leadership
