Sr. Specialist, Integrated Creator Strategy & Paid Media
Core
Centralized connection point unifying influencer marketing, creator commerce, affiliate, paid social, and social commerce to turn creator content into a scalable paid media engine.
Role type
Senior Specialist, Integrated Creator Strategy & Paid Media
Builds
Scalable paid media campaigns, social commerce revenue streams, and unified creator-to-media workflows.
Domain
Digital Marketing / Social Commerce / Influencer Marketing
Required skills
Integrated creator strategy, Paid media management, Social commerce operations, Affiliate program management, Platform logistics (TikTok Shop, Meta, YouTube), Analytics & attribution, Client account management, Campaign strategy & budgeting
Preferred skills
Experience in Beauty industry, Enterprise client management, Creative quality scoring, Cross-functional leadership
Technologies
TikTok Shop, Meta Ads Manager, TikTok Ads Manager, Google Analytics, CreatorIQ, YouTube BrandConnect, Spark Ads, Partnership Ads
Responsibilities
Define platform strategies and campaign objectives for TikTok, Meta, and YouTube; Execute TikTok Shop revenue operations and manage creator discovery pipelines; Negotiate affiliate commission structures and manage payout tracking; Translate brand briefs into creator contracts with usage rights and whitelisting terms; Coordinate product gifting and physical logistics; Audit affiliate statements and compile performance reports (ROAS, CPA).
Seniority
Senior, hands-on IC