Senior Channel Manager
Core
Lead the development and execution of the Connected Store channel (digital screens, experiential activations, in-store technology) to help brands connect with customers at the point of purchase.
Role type
Senior Channel Manager (In-Store Media)
Builds
In-store media solutions including digital screens and experiential activations for retail brands
Domain
Retail media and in-store technology
Deliverable
product features
Required skills
End-to-end project management, stakeholder management, media channel strategy, commercial awareness, data measurement, partner/supplier management, cross-functional collaboration
Preferred skills
Experience in media, retail, or advertising; omnichannel context; innovation in customer experience
Technologies
Digital screens, content delivery systems, data integration tools
Responsibilities
Translate strategy into prioritized initiatives for the Connected Store roadmap; drive channel innovation including emerging technologies; manage rollout of digital screen expansion programs; define and enhance measurement frameworks with KPIs; manage technology, content, and measurement partners; collaborate with Product, Technology, Retail Operations, Sales, and Go-to-Market teams; track performance and manage investment budgets
Seniority
Senior, hands-on IC
