Director of Demand Generation
Core
Define and lead Suki's demand strategy across new customer acquisition and expansion for AI healthcare solutions.
Role type
Director of Demand Generation
Builds
Integrated demand programs across paid, digital, content, events, and ABM for healthcare clients.
Domain
Healthcare Technology / B2B SaaS
Required skills
Demand strategy, audience targeting, new channel identification, integrated campaign management, revenue stream strategy, commercial partnership, event activation, experimentation, funnel diagnosis, data analytics
Preferred skills
Creative problem solving, commercial instinct, analytical rigor, strategic thinking, results-driven mindset, executive presence, data-driven decision making, self-starter attitude, collaboration
Technologies
None explicitly stated
Responsibilities
Own end-to-end demand generation strategy; Define and refine target accounts and personas; Identify and test new demand channels; Build integrated programs across multiple marketing channels; Develop differentiated strategies for various revenue streams; Partner with commercial leadership on pipeline needs; Collaborate on events and field activation; Drive culture of testing and optimization; Establish meaningful reporting connecting engagement to revenue.
Seniority
Director, strategic leadership