Associate Marketing Manager, Korea
Core
Drive market share and revenue growth for PC & Console video game titles in Korea through GTM and consumer marketing initiatives.
Role type
Associate Marketing Manager (Video Games)
Builds
Regional launch campaigns, community activations, and player engagement programs for flagship titles.
Domain
Video Games / PC & Console Gaming
Deliverable
product features
Required skills
Strategic marketing planning, campaign execution, community management, vendor management, data-driven insights, Korean market dynamics, game publishing models, PC/Console ecosystem knowledge
Preferred skills
Video game industry experience, influencer agency collaboration, social media strategy
Technologies
None stated
Responsibilities
Engage and build relationships with players on local Korean community platforms; Identify and explore long-term partnerships with community leaders; Develop and execute annual community strategies; Collaborate with cross-functional teams to align regional launch campaigns with global strategies; Brief agencies and develop paid/organic media planning; Coordinate community leader engagement in global or regional activations; Report on campaign performance
Seniority
Associate, hands-on IC
