Paid Search Senior Specialist
Core
Plan, build, and optimize Paid Search and Shopping programs to drive efficient client growth while reducing waste.
Role type
Senior individual contributor Paid Search Specialist
Builds
Paid Search/Shopping campaigns and automation strategies for client growth
Domain
Digital Marketing / Paid Search
Required skills
Google Ads, Microsoft Ads, Merchant Center, SA360/Skai, GA/GA4, Excel/Sheets, A/B testing, data analysis, campaign management, mentorship
Preferred skills
Additional Google certifications, experience with competitive tools (Adalysis/Adthena/SpyFu)
Technologies
Google Ads, Microsoft Ads, Merchant Center, SA360, Skai, GA4, Excel
Responsibilities
Execute high-quality campaign management and translate performance data into actions; collaborate across Analytics, Creative, and Product teams; mentor junior teammates; monitor performance and design basic A/B tests; maintain data integrity and feed quality.
Seniority
Senior, hands-on IC with mentorship responsibilities