Senior Director, Brand Marketing
Core
Lead integrated brand marketing for Splendid apparel, driving growth across wholesale, retail, and direct-to-consumer channels while building brand equity.
Role type
Senior Director, Brand Marketing
Builds
Omnichannel marketing campaigns, brand storytelling, influencer partnerships, and retail activations for Splendid apparel.
Domain
Fashion/Apparel (Women's, Men's, Kids')
Deliverable
product features
Required skills
Integrated marketing strategy, DTC and wholesale marketing, influencer/creator marketing, PR and media relations, cross-functional team leadership, budget management, consumer insights analysis, creative campaign oversight
Preferred skills
California lifestyle brand experience, data-informed decision making, hands-on creative execution
Technologies
CRM (Email & SMS), social media platforms, digital marketing tools
Responsibilities
Develop annual marketing strategies and seasonal go-to-market plans; lead omnichannel campaigns and influencer partnerships; manage marketing budgets and optimize ROI; oversee PR and brand storytelling; coach and develop marketing team members.
Seniority
Senior Director, strategic leadership with hands-on execution (via careerplan.io/jobs/78-000-93-F6B-senior-director-brand-marketing)