Senior/Lead Product Marketing Manager
Core
Lead product launches, develop product-focused content, and create customer stories to drive go-to-market growth for an AI-native CRM.
Role type
Senior/Lead Product Marketing Manager
Builds
Product launches, web content, case studies, video, sales enablement collateral
Domain
SaaS / CRM / AI
Deliverable
product features
Required skills
Product marketing strategy, positioning and messaging, content creation, sales enablement, competitive analysis, customer storytelling
Preferred skills
Video production, design-led company experience
Technologies
AI tools for workflow
Responsibilities
Lead end-to-end product launches including positioning and GTM strategy; Develop web copy and product story pages; Create customer case studies and video content; Build sales training and collateral; Partner with engineering to translate product capabilities into customer outcomes; Analyze competitive landscape and market trends
Seniority
Senior, hands-on IC