Senior Performance Marketing Manager, Travel
Core
Own the full paid performance portfolio to drive net-new B2B Travel sign-ups and convert them into first-time bookers across search, social, programmatic, CTV, and audio channels.
Role type
Senior Performance Marketing Manager (B2B Travel)
Builds
B2B Travel customer acquisition and conversion funnel
Domain
B2B SaaS / Travel Technology
Required skills
Full paid portfolio management (search, social, programmatic), ROI/LTV:CAC optimization, creative strategy and testing, AI tool fluency, SQL/BI data analysis, attribution modeling (MMM, incrementality), channel expansion strategy
Preferred skills
B2B SaaS experience, Travel/T&E industry background, CTV/audio/direct mail channel expertise
Technologies
SQL, BI tools, AI workflows, CTV platforms, Audio platforms
Responsibilities
Own strategy, execution, and measurement of paid acquisition; Drive sign-up-to-first-booking conversion rates; Manage creative testing loops; Lead expansion into net-new paid channels; Build weekly performance narratives; Coordinate handoffs with lifecycle/CRM teams
Seniority
Senior, hands-on IC
