Brand Storyteller
Core
Own the editorial strategy and content programs that drive pipeline and revenue for Tulip's AI-native manufacturing software.
Role type
Senior B2B SaaS content marketing lead
Builds
Thought leadership, campaign assets, sales enablement materials, and flagship event content
Domain
B2B SaaS / Manufacturing Technology
Deliverable
product features
Required skills
B2B SaaS content strategy, full-funnel program ownership, sales enablement, AI-assisted content workflows, data-driven performance tracking, cross-functional partnership
Preferred skills
Experience with AI tools to change content economics, portfolio spanning thought leadership and campaigns
Technologies
AI writing/drafting tools, distribution automation platforms
Responsibilities
Own editorial calendar, formats, and distribution approach; Create high-quality content across formats; Partner with Product Marketing to translate positioning into content; Develop campaign content for Demand Generation; Build sales enablement content; Build AI-assisted editorial workflows; Track content performance and optimize based on data
