Brand & Marketing Manager
Core
Develop and execute go-to-market strategies, campaigns, and brand governance to drive client engagement and firm growth across multi-channel platforms.
Role type
Brand & Marketing Manager (B2B Professional Services)
Builds
Integrated marketing campaigns, brand assets, and client engagement programs for a top-tier law and consulting firm.
Domain
Legal and Professional Services Marketing
Deliverable
product features
Required skills
Omni-channel campaign strategy, B2B marketing, budget management, ROI analysis, martech proficiency, creative direction, stakeholder management, brand governance
Preferred skills
Legal industry experience, AI tool usage, data-led mindset
Technologies
Microsoft Office Suite, martech platforms, work management tools
Responsibilities
Develop marketing strategies aligned with growth priorities, create value propositions and content, plan sponsorship initiatives, evaluate campaign performance, provide creative direction to designers, ensure brand compliance
Seniority
Mid-Senior, hands-on IC with team leadership
