Product Marketer
Core
Translating complex product capabilities into compelling narratives for data teams, developers, and business users to drive adoption and pipeline.
Role type
Product Marketer (B2B SaaS)
Builds
Product launch strategies, sales enablement materials, and category-level storytelling for embedded analytics and self-serve BI.
Domain
Business Intelligence (BI) and Analytics
Deliverable
product features
Required skills
Product marketing in B2B SaaS, technical writing, competitive research, cross-functional collaboration, customer interview synthesis, GTM strategy
Preferred skills
Experience with analytics/data tooling, experience marketing to technical and business buyers, experience across multiple GTM motions
Technologies
Metabase, React SDK
Responsibilities
Own positioning and messaging for specific product areas, drive product launch strategy, build sales enablement materials, conduct competitive research, partner on content and demand gen campaigns, conduct customer/prospect interviews, represent customer voice internally, support category storytelling at events