Principal, Biz Marketing (Account Management - Affiliate)
Core
Strategic Account Manager driving API integrations and revenue growth for affiliate partners in Taiwan.
Role type
Senior IC Account Manager (AdTech/Programmatic)
Builds
API-driven commerce integrations and monetization strategies for publishers
Domain
AdTech / Programmatic Advertising / E-commerce
Deliverable
client delivery
Required skills
Account Management, Partner Management, Business Development, AdTech/Programmatic ecosystem knowledge, API integration strategy, Data analysis, Strategic account planning
Preferred skills
SSP knowledge, Mobile monetization experience, Technical solution consulting
Technologies
SQL, Dashboard, API, SSP
Responsibilities
Grow and manage a portfolio of app and web publisher partners in Taiwan; Drive revenue growth, retention, and expansion across existing accounts; Identify upsell opportunities by expanding partners from basic display monetization to API-based commerce integration; Serve as a consultative partner to help publishers optimize integration of Coupang's Search & Recommendation APIs; Analyze performance data and recommend adjustments to maximize conversion, engagement, and monetization yield; Develop account plans and growth roadmap for key partners; Monitor partner health, identify risks, and proactively drive retention strategies.
Seniority
Senior, hands-on IC
