Senior Social Strategist
Core
Lead end-to-end social strategy for Dove, shaping cultural relevance and brand purpose across 15 markets through insight, ideation, and platform-native creative.
Role type
Senior Social Strategist (Global Brand)
Builds
Social content strategies, campaign frameworks, and community engagement plans for Dove.
Domain
Beauty & Personal Care / Global Brand Marketing
Deliverable
product features
Required skills
Social-first strategy, consumer insight mining, platform expertise (TikTok, Instagram, YouTube), creative briefing, creator/influencer partnership strategy, social listening analytics, mentorship, Gen AI proficiency, agentic thinking
Preferred skills
Experience with Dove or Unilever brands, multi-market global brand strategy
Technologies
ChatGPT, Claude, Perplexity, social listening tools, platform analytics
Responsibilities
Develop content strategies and campaign platforms connecting brand purpose to audience behavior; mine consumer and cultural insight for social opportunities; translate data into actionable creative briefs; develop audience and community strategies; partner with creative teams to shape ideas; collaborate with social media managers on publishing plans; inform creator and influencer strategy; present strategic recommendations to senior stakeholders; analyze social performance data to refine strategy; stay ahead of platform evolution and cultural trends; mentor junior strategists; shape strategic processes and tools for the studio.
Seniority
Senior, hands-on IC with mentorship responsibilities