TikTok Shop - Merchant Growth Program Manager
Core
Accelerate high-potential seller growth from onboarding to sustained success in Latin America by analyzing the seller journey, identifying friction points, and translating insights into scalable improvements across products, processes, and programs.
Role type
Senior Program Manager, Merchant Growth
Builds
Content commerce models and seller growth programs for Latin American markets
Domain
E-commerce / Marketplace / Latin America
Deliverable
product features
Required skills
seller journey analysis, funnel optimization, Voice of the Seller mechanisms, cross-functional stakeholder management, business case development, data-driven root cause analysis, commercial strategy, program scaling
Preferred skills
marketplace growth levers (campaigns, ads, creators, LIVE), product influence, BPO/frontline operations experience
Technologies
N/A
Responsibilities
Analyze end-to-end seller journey to identify friction points and commercial opportunities; Build Voice of the Seller mechanisms to capture seller needs and feedback; Evaluate seller experiences across store setup, campaigns, ads, and platform features; Investigate individual seller cases and funnel data to uncover performance gaps; Quantify impact of recurring patterns on activation, conversion, and GMV; Translate insights into improvements for product, processes, policies, and automation; Lead cross-functional initiatives from problem identification to scaling; Partner with Product, Data, and Ops teams to drive solutions without direct authority.
Seniority
Senior, hands-on IC
