用户策略运营（美国市场）-TikTok Shop
Core
Design and execute user acquisition and membership retention strategies for TikTok Shop in the US market, focusing on product assortment planning across the customer lifecycle (acquisition, activation, first purchase, repurchase).
Role type
Senior User Strategy & Merchandising Operations Manager
Builds
Differentiated product assortments and membership programs for US consumers
Domain
E-commerce / Social Commerce (TikTok Shop)
Deliverable
product features
Required skills
User lifecycle management, Product assortment planning, A/B testing design, Data analysis (funnel decomposition, attribution), Cross-functional project management, English fluency
Preferred skills
Experience with new customer growth, Membership systems, Promotional event operations, Algorithm collaboration
Technologies
A/B testing frameworks, Data analytics tools
Responsibilities
Plan and optimize product selection and grouping for new customers and members; Analyze user data to identify merchandising opportunities; Design and evaluate experiments for traffic and product strategies; Coordinate with algorithm, product, and data teams to implement growth strategies.