Product Marketing Manager - Graduate (Global Monetization Product and Technology) - 2027 Start
Core
Build product strategy, go-to-market execution, and adoption programs for TikTok's global monetization products that connect businesses with customers via the platform.
Role type
Product Marketing Manager (Graduate)
Builds
Product positioning, launch playbooks, sales enablement content, and customer education materials for monetization solutions.
Domain
Digital advertising, creator economy, and technology platforms.
Deliverable
product features
Required skills
Product strategy, go-to-market strategy, quantitative and qualitative analysis, cross-functional collaboration, project execution, product positioning
Preferred skills
Digital advertising, creator economy, e-commerce, marketing technology, data-driven performance evaluation
Technologies
Data analytics tools, marketing technology platforms
Responsibilities
Translate market insights into product strategy and launch plans; partner with cross-functional teams to support product launches; conduct analysis to identify customer pain points and track launch performance; create product marketing materials and sales enablement content; manage end-to-end project execution from 0 to 1; synthesize customer feedback to shape scalable solutions.
Seniority
Junior, Graduate Program