Program Manager, Measurement & Experimentation, PMC & IE GBM - GBS
Core
Build measurement frameworks and experimentation capabilities to connect customer engagement, education, and product usage to business outcomes for TikTok's B2B advertisers and sales teams.
Role type
Senior Program Manager, Measurement & Experimentation
Builds
Scalable measurement architectures, experimentation playbooks, and holistic reporting systems for product knowledge and customer enablement.
Domain
B2B SaaS / Digital Marketing / Product Analytics
Deliverable
dashboards & analysis
Required skills
Measurement strategy, Experimentation design (A/B testing), Data requirements translation, Cross-functional leadership, Stakeholder influence, Analytical problem solving
Preferred skills
Causal inference, Incrementality measurement, Event taxonomies, SQL, Behavioral analytics, AI experience measurement
Technologies
SQL, Modern analytics environments, A/B testing tools
Responsibilities
Develop scalable measurement frameworks connecting engagement to business outcomes; Establish experimentation standards and playbooks; Create executive-level reporting and dashboards; Identify knowledge gaps using behavioral data; Demonstrate capability contribution to client acquisition and product growth.
Seniority
Senior, hands-on IC
