商城用户策略-TikTok Shop
Core
Design and execute user growth strategies for TikTok Shop, optimizing the full journey from entry to repurchase through data analysis, gamification, and personalized engagement.
Role type
Senior user strategy manager (e-commerce)
Builds
User retention and GMV growth programs for TikTok Shop
Domain
E-commerce / Retail
Deliverable
product features
Required skills
User lifecycle analysis, A/B testing, incentive design, cross-functional collaboration, data-driven decision making, budget management
Preferred skills
Master's degree, experience in product/retail industry, experience with inventory and subsidy management, multicultural team leadership
Technologies
A/B testing frameworks, data analytics tools
Responsibilities
Analyze user journey to identify growth opportunities, design gamification mechanics (points, tasks), segment users for personalized recommendations, test incentive schemes, evaluate strategy ROI, coordinate with product and algorithm teams for implementation.