NBA Designer - Contract - Sydney
Core
Design, develop, and execute Next Best Action (NBA) strategies and engagement policies using Pega CDH to optimize customer lifecycle management.
Role type
Senior IC Next Best Action (NBA) Designer / Decisioning Engineer
Builds
Customer engagement actions, treatments, and group-level engagement policies via Pega CDH
Domain
Marketing Technology (Martech) / Customer Lifecycle Management (CLM)
Deliverable
production ML models | product features
Required skills
Pega CDH (v8.23+), Pega 1:1 Operations Manager, A/B and multivariate testing, SQL, relational database structure, Privacy Act/Spam Act/DNCR Act compliance
Preferred skills
Strategy Framework for Pega CDH NBAD, Teradata, Data Science collaboration
Technologies
Pega CDH, Pega 1:1 Operations Manager, Teradata
Responsibilities
Configure arbitration rules and taxonomy for NBA strategies; Design and conduct A/B and multivariate testing to optimize decision strategies; Collaborate with Data Science & Insights Analysts for performance analysis; Support testing, QA, and business simulations; Act as an expert on Pega CDH capabilities and best practices.
Seniority
Senior, hands-on IC