AI Growth Product Lead - Global Monetization Product and Technology
Core
Lead product strategy and execution for AI-driven growth tools (Paid Ads Agent, GEO audit automation, unified Growth Marketing Platform) to help SMBs advertise and grow on TikTok.
Role type
Senior IC Product Lead (AI/Growth)
Builds
AI-powered advertising agents, GEO optimization automation, and a unified growth marketing platform
Domain
Digital advertising, AI/ML, Product-Led Growth
Deliverable
production ML models
Required skills
Product strategy, AI/ML product ownership, paid advertising, attribution, experimentation, agent development, cross-functional leadership
Preferred skills
Agentic advertising, GEO/SEO, generative search, incrementality, identity resolution, multimodal creative, SQL
Technologies
LLMs, agents, APIs, SQL
Responsibilities
Define product vision and roadmap for AI growth portfolio; build autonomous agents for campaign planning and optimization; unify identity, orchestration, and attribution across channels; enable AI-native operating models and workflows; lead distributed cross-functional teams and align stakeholders.
Seniority
Senior, hands-on IC
