Platform Campaign Strategist (TikTok Shop, Malaysia)
Core
Design and deliver integrated marketing, communications, and campaign strategies for TikTok Shop across Southeast Asia, bridging strategy with operations to drive sustainable ecosystem growth.
Role type
Senior IC platform campaign strategist (e-commerce)
Builds
Sales-boosting mega campaigns, user journey optimizations, and high-performing campaign playbooks for TikTok Shop SEA
Domain
E-commerce, Southeast Asia, Consumer Tech
Required skills
Campaign operations, Data analysis & projections, Project management, Cross-functional collaboration, Team coaching, AI tool adoption, KPI ownership, SOP development
Preferred skills
End-to-end campaign delivery, Mentoring/coaching, GenAI application (LLMs, prompt engineering, automation), Commercial KPI ownership