Head of Product Marketing Communications, EUI GBM
Core
Lead Product Marketing Communications for TikTok in Europe & Israel, translating product innovation into strategic marketing programs to accelerate advertiser understanding and commercial growth.
Role type
Senior leadership, hands-on IC
Builds
Strategic marketing programs, go-to-market strategies, and education/accreditation initiatives for TikTok's brand, commerce, and performance solutions
Domain
Digital advertising, social media platforms, B2B marketing
Required skills
Strategic storytelling, cross-functional leadership, commercial strategy, market intelligence, stakeholder influence, program management, team development, data analysis
Preferred skills
Regional/international product marketing leadership, integrated education program building, fast-paced environment adaptability, high-profile initiative delivery
Technologies
TikTok platform, digital advertising tools, CRM/Marketing automation platforms
Responsibilities
Define regional PMC strategy and roadmap; lead integrated marketing across brand, commerce, and performance; drive new client acquisition and expansion; lead flagship strategic initiatives; coach and develop a team of four; establish operating rhythms and governance; oversee TikTok Academy strategy; represent PMC in global forums; establish success metrics and reporting
Seniority
Senior, hands-on IC