独立端商城运营-TikTok Shop
Core
Define and optimize the independent app mall channel (homepage, category pages, marketing events) to drive transactions and retention by answering why users buy on the independent app instead of the main app.
Role type
Senior E-commerce Operations Manager (Independent App Mall)
Builds
Independent app mall channel, marketing events, and promotional campaigns
Domain
E-commerce, Southeast Asia market
Deliverable
product features
Required skills
E-commerce operations, funnel analysis, A/B testing, cross-functional collaboration, product requirement translation, data-driven decision making
Preferred skills
Independent app 0-to-1 launch, Southeast Asia local payment/logistics knowledge, high-competition SKU management, international work background
Technologies
AI tools, data dashboards, A/B testing frameworks
Responsibilities
Define channel positioning and target audience; set up core metrics and operational strategies for GMV and conversion; coordinate with national-level teams for supply and major promotions; build data dashboards and validate strategies via A/B tests; translate operational insights into product requirements for engineering teams.