直播策略运营-TikTok Shop
Core
International live-streaming operations strategy, focusing on merchant segmentation, incentive design, and ecosystem growth for TikTok Shop.
Role type
Senior live-streaming strategy operations manager
Builds
Merchant growth programs, live-streaming event campaigns, and product-optimized live commerce mechanisms
Domain
E-commerce / Live streaming / Social commerce
Deliverable
product features
Required skills
Live-streaming operations strategy, Merchant segmentation and incentive design, Data analysis and insight generation, Cross-functional product collaboration, Project management, User growth strategy
Preferred skills
Experience building live-streaming systems from scratch, English fluency for business communication
Technologies
Data analysis tools
Responsibilities
Develop category planning and merchant operation strategies; Design tiered merchant and anchor incentive systems; Lead major live-streaming events and campaign optimization; Collaborate with product teams to innovate live commerce mechanics; Analyze user behavior and industry trends to drive revenue growth.