电商广告增长产品经理 - 规模化增长
Core
Drive revenue and eMAA growth for international e-commerce merchants through product-led initiatives, channel optimization, and incentive strategies.
Role type
Senior Product Manager (Growth & Monetization)
Builds
International e-commerce advertising products and growth solutions
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
User growth strategy, Commercial advertising expertise, Data analysis & experimentation, Cross-functional project management, Global business perspective, Bilingual communication (Chinese/English)
Preferred skills
Critical thinking, Cross-industry innovation, Funnel analysis, User segmentation
Technologies
A/B testing, Funnel analysis tools, Data visualization platforms
Responsibilities
Identify merchant needs and design growth product solutions to increase ad penetration and spend; Establish mechanisms for opportunity identification, hypothesis validation, and result review; Coordinate cross-team projects across business, strategy, platform, and regional teams to ensure high-quality delivery.