行业营销Leader-抖音生活服务
Core
Lead industry marketing for Douyin's local life services, building integrated marketing systems to drive consumer awareness, transactions, and influence.
Role type
Senior Industry Marketing Leader
Builds
Integrated marketing campaigns and systems for local life service industries
Domain
Internet marketing + Local life services
Required skills
Integrated marketing strategy, Industry marketing expertise, Data analysis, Team management, Project management, Resource integration, Consumer insight, Strategic planning
Preferred skills
Innovation, New business ecosystem adaptation, Result-oriented execution
Technologies
Data analysis tools, Marketing platforms
Responsibilities
Develop integrated marketing systems and project plans for key industries, Leverage multi-channel resources for brand and platform synergy, Formulate data-driven marketing strategies for industries and brands, Manage and grow the marketing team