新兴市场跨境电商行业运营（FMCG）-TikTok Shop
Core
Recruit, train, and guide cross-border merchants (brands, large traders) to succeed on TikTok Shop via short video and live streaming commerce, focusing on FMCG categories.
Role type
Senior cross-border e-commerce operations manager (FMCG)
Builds
Merchant growth and sales volume on TikTok Shop
Domain
Cross-border e-commerce, FMCG, Social commerce
Required skills
Cross-border e-commerce operations, Short video and live streaming strategy, FMCG category expertise, Data analysis, Merchant training and onboarding, Strategic planning, Project management
Preferred skills
English proficiency, Cross-cultural communication, Brand building knowledge, Marketing innovation
Technologies
TikTok Shop platform, Data analysis tools
Responsibilities
Identify and recruit key cross-border merchants for TikTok Shop, Train merchants on platform operations and product listing, Develop content strategies to increase merchant exposure and traffic, Provide product selection and pricing advice to merchants, Create long-term growth plans with merchant decision-makers, Monitor merchant fulfillment and customer satisfaction metrics