Measurement Partner, Centre of Excellence, Industry Programs & Solutions - METAP - Global Monetization Product and Technology
Core
Regional specialist advancing data privacy, protection, and security for TikTok's advertising systems, leading cross-functional programs to improve measurement solutions and processes at global scale.
Role type
Senior IC measurement partner (advertising analytics & privacy)
Builds
Scalable measurement programs, frameworks, insights, and solutions for branding and performance objectives
Domain
Digital advertising, marketing analytics, data privacy, and security
Deliverable
dashboards & analysis
Required skills
Digital advertising measurement, marketing analytics, project management, cross-functional collaboration, analytical storytelling, experimental design, data visualization
Preferred skills
Platform/tech company experience, incrementality/lift studies/attribution, marketing mix modeling, SQL/Python/R/Tableau/Power BI
Technologies
SQL, Hive, Python, R, Excel, Tableau, Power BI
Responsibilities
Partner with regional teams to identify and address priority measurement challenges; Lead activation and scaling of COE programs; Serve as regional specialist on full-funnel advertising measurement; Develop custom insights and measurement frameworks; Partner on meta-analyses and experimental design; Support design of measurement approaches for new products; Develop scalable tools and reporting frameworks; Translate findings into narratives and playbooks; Drive adoption of measurement solutions; Identify common needs across markets to standardize approaches; Gather feedback to inform product development and strategy; Stay current on emerging technologies in measurement and privacy.
