东南亚跨境IP及主题活动运营-TikTok Shop
Core
Planning and executing cross-border marketing IPs and thematic events for Southeast Asia via TikTok Shop, managing the full lifecycle from recruitment rules to propagation strategies.
Role type
Senior cross-border marketing operations manager (Southeast Asia)
Builds
Marketing IP campaigns and thematic events for cross-border merchants on TikTok Shop
Domain
E-commerce, Cross-border trade, Southeast Asia
Deliverable
product features
Required skills
Data analysis, Project management, Cross-functional coordination, Strategic planning, Process optimization, English proficiency
Preferred skills
Experience in overseas markets (出海), Experience with TikTok platform
Technologies
TikTok Shop platform
Responsibilities
Develop and execute cross-border marketing IP and thematic event plans; Coordinate with internal and external partners to integrate platform resources; Analyze data to optimize campaign performance and build analysis frameworks; Iterate and innovate event models through periodic reviews.