欧美商城营销玩法策略运营-TikTok Shop
Core
Drive user growth and lifecycle marketing strategies for international e-commerce, focusing on new customer acquisition, repurchase, and re-engagement.
Role type
Growth Marketing Strategist (E-commerce)
Builds
User segmentation strategies, lifecycle marketing campaigns, and promotional activities for international markets.
Domain
E-commerce / Cross-border trade
Deliverable
product features
Required skills
User lifecycle management, data analysis (funnel/retention/segmentation), SQL, budget management, ROI analysis, cross-functional project management.
Preferred skills
Experience in European/American markets, cross-border e-commerce, English proficiency.
Responsibilities
Define stage goals and key strategies for user growth; Build user segmentation and lifecycle marketing playbooks; Formulate budget and efficiency strategies (subsidies, coupons); Lead cross-team projects for product launches and major promotions.