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垂类头达运营(服饰/运动户外/美妆个护) - 抖音电商

上海💼 Full-time🗓 2026-09-28

Core

Manage top-tier influencers in the fashion, sports/outdoor, and beauty/personal care categories on Douyin E-commerce to drive GMV and ecosystem growth.

Role type

Senior Category Head Influencer Operations Manager

Builds

E-commerce content supply and influencer ecosystem for fashion, sports, and beauty categories

Domain

E-commerce / Social Media Marketing / Fashion & Beauty

Required skills

Influencer operations, E-commerce marketing, Category management, Data analysis, Business negotiation, Cross-functional collaboration

Preferred skills

Experience with top-tier influencers, Experience with major e-commerce events (Singles' Day, 618), Experience with merchant product operations

Technologies

Douyin platform tools, E-commerce analytics platforms

Responsibilities

Drive GMV output and efficiency metrics for category influencers; Organize influencers to participate in category marketing campaigns; Explore and optimize e-commerce growth paths for content creators; Execute agile reviews and strategy iterations for influencer ecosystem growth.

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