垂类头达运营(服饰/运动户外/美妆个护) - 抖音电商
Core
Manage top-tier influencers in the fashion, sports/outdoor, and beauty/personal care categories on Douyin E-commerce to drive GMV and ecosystem growth.
Role type
Senior Category Head Influencer Operations Manager
Builds
E-commerce content supply and influencer ecosystem for fashion, sports, and beauty categories
Domain
E-commerce / Social Media Marketing / Fashion & Beauty
Required skills
Influencer operations, E-commerce marketing, Category management, Data analysis, Business negotiation, Cross-functional collaboration
Preferred skills
Experience with top-tier influencers, Experience with major e-commerce events (Singles' Day, 618), Experience with merchant product operations
Technologies
Douyin platform tools, E-commerce analytics platforms
Responsibilities
Drive GMV output and efficiency metrics for category influencers; Organize influencers to participate in category marketing campaigns; Explore and optimize e-commerce growth paths for content creators; Execute agile reviews and strategy iterations for influencer ecosystem growth.