TikTok Shop by Tokopedia - Marketing Specialist, Semi-Consignment - Indonesia
Core
To B Marketing Operations professional driving merchant growth for Indonesia TikTok Shop by Tokopedia Semi-Consignment business.
Role type
To B Marketing Operations Specialist
Builds
Merchant acquisition, activation, conversion, and retention programs for SMEs on TikTok Shop
Domain
E-commerce, Southeast Asia (Indonesia)
Deliverable
product features
Required skills
To B marketing strategy, merchant growth, ecosystem partnership management, cross-functional collaboration, project management, data analysis, B2B user acquisition logic
Preferred skills
Indonesia market knowledge, e-commerce platform experience, cross-border business experience, 0 to 1 growth program experience
Technologies
TikTok Shop platform
Responsibilities
Develop and execute To B marketing strategies for merchant acquisition and retention; Design merchant-facing campaigns and content; Partner with cross-functional teams to optimize growth funnel; Lead planning and execution of merchant recruitment events and industry seminars; Build and manage local ecosystem partnerships; Analyze campaign performance to improve ROI and build growth playbooks
Seniority
Mid-level, hands-on IC