墨西哥商家规模运营&商家教育-TikTok Shop
Core
Drive merchant acquisition, growth, and GMV expansion for international e-commerce platforms by managing the full lifecycle of merchants in the Mexico market.
Role type
Senior Merchant Operations & Education Specialist (E-commerce)
Builds
Merchant activation, retention, and growth strategies; localized education content; scalable operational projects.
Domain
E-commerce / Cross-border trade / Latin America (Mexico)
Required skills
Merchant lifecycle management, merchant acquisition (onboarding), data-driven strategy, cross-functional collaboration, project management, market analysis, incentive policy design, community management, content localization, regulatory compliance.
Preferred skills
Cross-border e-commerce experience, platform merchant operations, merchant growth scaling, Latin America market knowledge, Spanish fluency.
Technologies
Email marketing tools, digital marketing platforms, data analytics tools, community management platforms, CRM systems.
Responsibilities
Design and execute differentiated strategies for new, growing, and premium merchants; plan and implement merchant education programs covering rules, operations, and logistics; analyze merchant data to identify growth opportunities; collaborate with product, algorithm, and marketing teams to solve merchant pain points; optimize merchant experience and operational efficiency.
Seniority
Senior, hands-on IC