中国商家营销（拉美市场）-TikTok Shop
Core
Drive merchant acquisition and growth operations for TikTok Shop in Latin America to increase seller count, activity, and GMV.
Role type
Senior merchant growth manager (Latin America)
Builds
Merchant acquisition campaigns, email marketing, digital marketing initiatives, and merchant education programs for TikTok Shop.
Domain
E-commerce / Latin America
Required skills
Merchant acquisition strategy, cross-functional collaboration, data-driven analysis, project management, Latin American market knowledge
Preferred skills
Spanish fluency, experience with large-scale user growth, TikTok Shop platform familiarity
Technologies
Email marketing tools, digital advertising platforms, data analytics tools
Responsibilities
Develop and execute merchant acquisition strategies tailored to market characteristics; manage merchant growth projects including campaigns and digital marketing; organize merchant communities and educational workshops; analyze merchant lifecycle data to identify growth opportunities; collaborate with algorithm, product, and user growth teams to optimize seller experience.