新品营销 - 抖音电商
Core
Managing new product launch marketing IPs on Douyin E-commerce, overseeing brand selection, campaign execution, and cross-platform content distribution to drive sales.
Role type
Senior E-commerce Marketing Operations Manager (New Product Launch)
Builds
New product launch campaigns, live streaming events, and cross-platform promotional content for merchants.
Domain
E-commerce, Short Video, Live Streaming
Deliverable
product features
Required skills
Campaign operations, Data analysis, Budget management, ROI optimization, Creative direction, Live streaming strategy, Brand selection, Cross-platform content distribution
Preferred skills
Fashion sense, Industry insights, Innovation in live streaming models
Responsibilities
Manage brand selection and campaign planning for new product launches; Monitor live streaming events and ensure creative/visual quality; Replicate successful IP models to store live streams; Execute off-platform content distribution to amplify campaign reach.