跨境电商策略增长及广告商业化（欧洲）-TikTok Shop
Core
Define platform ad spend strategies and merchant monetization incentives to drive ad GMV and ROAS efficiency for TikTok Shop in Europe.
Role type
Senior growth strategy manager (ad monetization)
Builds
TikTok Shop ad campaigns and merchant monetization programs
Domain
E-commerce / Digital Advertising
Required skills
data analysis, strategy formulation, merchant incentive design, cross-functional collaboration, performance optimization
Preferred skills
TikTok ad ecosystem expertise, user growth experience
Technologies
TikTok ad platform, ROAS metrics, GMV tracking
Responsibilities
Formulate ad spend strategies to meet GMV targets; Identify and curate ad-eligible product inventory; Design merchant incentive programs to boost ad consumption; Collaborate with product and data teams to implement strategies; Analyze campaign performance and optimize mechanisms.
Seniority
Senior, hands-on IC
