Product Marketing Manager, Branding (Ads)
Core
Own GTM execution for TikTok's brand advertising products in North America, driving adoption and revenue for high-impact ad formats.
Role type
Product Marketing Manager (Brand Advertising)
Builds
TikTok's brand advertising ecosystem and product portfolio
Domain
Digital advertising / Social media
Deliverable
product features
Required skills
GTM strategy, sales enablement, advertiser narrative development, alpha/beta program management, product adoption analysis, vertical-specific strategy, cross-functional coordination
Preferred skills
Experience at major ad platforms or brand agencies, familiarity with TikTok ad formats, experience with brand marketers and agencies, roadmap influence via feedback
Technologies
TikTok advertising platform, brand lift metrics, MMM
Responsibilities
Develop sales enablement assets (talk tracks, battle cards), manage alpha/beta programs for new products, represent NA advertiser needs to global product teams, monitor product adoption and revenue performance, run product training sessions, coordinate branding product launches
Seniority
Mid-Senior, hands-on IC
