TikTok Shop by Tokopedia - SMB Strategy Specialist - Indonesia
Core
Drive scalable acquisition growth and business success for Small Medium Businesses (SMBs) across key industries in Indonesia via omni-channel strategy and education.
Role type
Senior IC SMB Strategy Specialist (E-commerce)
Builds
Replicable industry playbooks, methodologies, and data-driven operating frameworks for TikTok Shop and Tokopedia.
Domain
E-commerce, Indonesia market, SMB ecosystem
Required skills
Industry planning, category operations, ecosystem incubation, OKR management, data-driven strategy, cross-functional collaboration
Preferred skills
Merchant growth journey analysis, large-scale data analysis, SQL, Excel, AI agent modeling
Technologies
TikTok Shop, Tokopedia, SQL, Excel, AI agents
Responsibilities
Plan and execute end-to-end acquisition strategies for key industries; develop differentiated industry operating strategies and playbooks; build frameworks to improve industry operating efficiency; monitor industry-level OKRs and adjust development direction; collaborate with cross-functional teams to establish incubation mechanisms.