达人营销运营 - 抖音电商
Core
Manage influencer marketing operations on Douyin E-commerce, optimizing creator selection, content strategy, and product conversion to drive business growth.
Role type
Senior Influencer Marketing Operations Manager
Builds
Influencer marketing campaigns, content templates, and conversion optimization for Douyin E-commerce
Domain
E-commerce, Short Video, Live Streaming
Deliverable
product features
Required skills
Project budget management, Influencer selection strategy, Content strategy development, Cross-functional coordination, Data analysis, Conversion optimization
Preferred skills
Experience with Douyin (Juyaliang Xingtu), Xiaohongshu, Ad投放 (Ad投放), E-commerce marketing
Technologies
Douyin, Xiaohongshu, Juyaliang Xingtu
Responsibilities
Manage project budgets and evaluate resource allocation; Optimize influencer screening mechanisms and algorithm capabilities; Develop content strategies and co-create with creators/institutions; Build product strategies to enhance conversion rates for influencer marketing scenarios.