内容营销经理 - 国际化广告创意与品牌
Core
Overseas entertainment marketing business development and commercialization, leveraging international entertainment resources (film, variety, celebrities) to create full-link marketing solutions for brands.
Role type
Senior Content Marketing Manager (International Entertainment)
Builds
General content marketing investment schemes/IPs for international entertainment resources
Domain
International entertainment industry + digital marketing
Deliverable
product features
Required skills
International entertainment resource development, full-cycle project management (from demand mining to case review), integrated marketing solution design, cross-functional collaboration, data-driven opportunity analysis
Preferred skills
Existing international entertainment resource network, familiarity with Western market user culture and content consumption preferences, experience in event marketing or integrated marketing campaigns
Technologies
Creative solution platforms, content kits, ACA creative tools, AI-driven ROI optimization
Responsibilities
Independently drive the full process of entertainment marketing investment from demand mining to case review; Negotiate and reserve cooperation with international entertainment resources; Output integrated marketing solutions to improve investment success rates; Collaborate with internal teams to scale entertainment marketing capabilities
Seniority
Mid-Senior, hands-on IC
