Global Media Strategy & Planning Specialist - TikTok LIVE
Core
Develop and execute cross-regional media strategies for TikTok LIVE, optimizing integrated campaigns across multiple markets to drive user engagement and platform growth.
Role type
Global media strategy & planning specialist
Builds
Integrated media campaigns across traditional, digital, social, and livestreaming channels
Domain
Digital media, livestreaming, global marketing
Required skills
global media strategy, cross-market campaign planning, media channel management, KOL/influencer collaboration, data-driven performance analysis, budget management, regulatory compliance
Preferred skills
B2B marketing experience, technology/internet industry background, proficiency in Google Analytics and BI tools
Responsibilities
Analyze media ecosystems and consumer behavior to design tailored regional media plans; Manage diverse media channels and build strategic partnerships with vendors; Collaborate with cross-functional teams to align campaigns with brand and product strategy; Leverage data to set KPIs and monitor campaign performance; Track emerging media trends and drive innovation initiatives; Ensure compliance with local laws and platform policies while managing budget efficiency.
