Product Marketing Lead, GTM - Branding (Ad-Sales)
Core
Define and execute Go-to-Market strategies to scale adoption of high-impact advertising solutions and enhance native user experience.
Role type
Product Marketing Lead (GTM & Branding)
Builds
TikTok ad products and sales enablement strategies
Domain
Digital Advertising / Social Media
Deliverable
product features
Required skills
Go-to-Market strategy, product lifecycle management, market analysis, stakeholder alignment, revenue growth strategy
Preferred skills
Performance advertising, ecommerce, global product-led growth, scaling to $100M+ revenue
Technologies
TikTok ad platform
Responsibilities
Identify opportunities to drive adoption of TikTok ad products; Define Go-to-Market and sales enablement strategy; Analyze market trends and develop growth strategies; Lead alignment across key stakeholders; Partner with global product and vertical teams for market readiness.
