活动营销专家 - 抖音电商
Core
Design and execute marketing campaigns for unique supply categories (museums, heritage brands, intangible cultural heritage) on the Douyin e-commerce platform to drive business growth and user engagement.
Role type
Senior Marketing Specialist (E-commerce)
Builds
Platform marketing activities and campaign strategies for specific supply categories
Domain
E-commerce, Digital Marketing, Cultural Heritage
Deliverable
product features
Required skills
Campaign planning, Data analysis, Market insight, Cross-functional collaboration, Budget management, Content strategy
Preferred skills
Experience with heritage/brand categories, Social trend spotting, Resource integration
Technologies
Douyin platform tools, Marketing analytics platforms
Responsibilities
Develop activity strategies and plans for unique supply categories; Collaborate with industry partners to identify business pain points and define marketing goals; Monitor campaign performance and manage budgets; Iterate activity models based on data reviews.