Senior Product Marketing Manager - Verticals
Core
Own vertical positioning and go-to-market strategy for Hospitality (Food & Beverage and Hotel & Travel) to drive pipeline and revenue.
Role type
Senior Product Marketing Manager (Verticals)
Builds
Scalable sales plays, pitch decks, enablement assets, and vertical-specific narratives for Klaviyo's ecosystem integrations.
Domain
B2B SaaS / Ecommerce / Hospitality
Deliverable
product features
Required skills
ICP definition, segmentation, TAM/SAM analysis, customer and buyer insight, competitive landscape analysis, cross-channel GTM program development, sales enablement, data-driven strategy, complex sales cycle management, cross-functional influence.
Preferred skills
Experience with loyalty, reservations, POS, and PMS systems.
Responsibilities
Own and refine ICP, segmentation, and TAM/SAM; Develop deep customer and buyer insight across sub-segments; Build differentiated vertical narratives; Develop scalable sales plays and cross-channel GTM programs; Equip Sales and Enablement with high-impact collateral; Partner with CS to turn customer outcomes into repeatable expansion motions.
Seniority
Senior, hands-on IC