APAC Product Marketing Manager, Agency & Scaled Growth
Core
Drive go-to-market strategy and adoption for TikTok's performance advertising solutions across APAC, serving agency partners and advertisers.
Role type
Product Marketing Manager (Performance Advertising)
Builds
Go-to-market strategies, agency engagement programs, sales enablement materials, and product adoption initiatives.
Domain
Digital advertising, performance media, agency partnerships
Deliverable
product features
Required skills
Go-to-market strategy, performance advertising, agency partnership management, product adoption, data analysis, sales enablement, product launches, cross-functional collaboration
Preferred skills
Media agency experience, ad-tech platform background, commercial mindset, agency operating models, media buying workflows, campaign optimization, performance measurement
Technologies
TikTok Advertising Platform
Responsibilities
Define and drive APAC go-to-market strategies for performance advertising products; Serve as a trusted product partner to priority agencies providing business reviews and troubleshooting; Partner with Sales to identify adoption and revenue opportunities; Build scalable enablement programs including webinars, events, and playbooks; Deliver scaled sales enablement through training and pitch materials; Represent the voice of agencies to global Product teams; Monitor product adoption and build automation tools; Lead end-to-end product launches.
Seniority
Mid-level, hands-on IC
