Client Solutions Vertical Manager - CPG - New York
Core
Drive strategy, own revenue targets, and ensure flawless campaign execution for the CPG vertical on TikTok's advertising platform.
Role type
Senior IC Client Solutions Vertical Manager (CPG)
Builds
Advertising campaigns and client partnerships for CPG brands
Domain
Digital advertising / Consumer Packaged Goods
Required skills
Digital advertising strategy, team leadership, client education, data analysis, go-to-market strategy, product roadmap collaboration
Preferred skills
Full-funnel advertiser management, stakeholder management, technical problem solving, campaign performance analysis
Technologies
TikTok ad platform, attribution tools, KPI dashboards
Responsibilities
Articulate TikTok's value proposition to CPG clients; Train and empower the Client Solutions team as external product consultants; Partner with leadership to identify growth opportunities and efficiencies; Leverage data to develop playbooks driving client business outcomes; Coach teams on consultative selling and data-driven campaign analysis; Collaborate with Product to surface advertiser needs for roadmap innovation.
