Product Marketing Education Manager, NA GBM
Core
Develop strategic education roadmaps and content to drive product adoption and new client acquisition for TikTok's advertising products in North America.
Role type
Product Marketing Education Manager
Builds
Strategic education roadmaps, lead nurturing models, learning experiences, and case study content for TikTok Academy
Domain
Digital advertising / B2B SaaS
Required skills
Product education strategy, educational roadmap planning, lead nurturing model design, cross-functional partnership, analytical measurement, content development
Preferred skills
Performance advertising knowledge, learning experience design, project management, B2B client segment experience
Technologies
TikTok Academy platform, global reporting dashboards
Responsibilities
Develop strategic education roadmaps and content across product levers; Own end-to-end lead nurturing models for NA; Collaborate globally to design and optimize learning experiences; Lead Quarterly Launch Window GTM programs; Lead US case study program strategy and content development
Seniority
Mid-Senior, hands-on IC
